If you’re just starting your Content Marketing journey, this is for you…
We see a lot of people asking about this, so we thought we would help to shed a bit of light on the topic for those in need.
After reading this, you will have a better understanding of what it is and why it’s a good idea, and you’ll have some suggestions and tools to help you give your business/brand the best chances of being found and growing your inbound traffic.
So, what it is all about?
Well, simply put, content marketing is a marketing strategy used to attract, engage, and retain your target audience by creating and sharing relevant articles, videos, podcasts, and other media. This technique establishes expertise, boosts brand awareness, and keeps your company or personal brand front of mind when it’s time for a purchase.
Where do you start with your content marketing?
It might seem like a bit of a mountain to climb, but with a bit of preparation and learning, you’ll be set on the right path.
You need to understand:
- what your audience needs help with? Not what you think they need, but the questions and issues they’re actually facing.
- How can you add real value that keeps them and brings them back?
To do this effectively, you will need to learn SEO (search engine optimisation) to help you deep dive into your business and/or services to find your audience and their interests. From here you should have some key themes and topics to start building into a content marketing plan to address with your content.
Free Short Courses
Hu spot to the rescue! Here are some great free short courses from Hubspot to help you upskill and get to grips with understanding SEO and Content Marketing—you even get a certificate 😉