[6 Steps] The ultimate and easy guide to content marketing for your business

Content marketing is an essential part of any successful business strategy. Whether you’re a new or existing business or brand, it can help you create more engaging and persuasive content, draw in more customers, and build a positive brand image.

We’ve been digging deep to improve our own content and add more value for our clients and readers and it is showing. Not only are we creating better and more frequent content, and being more strategic, but we have seen a major improvement in both SEO metrics and traffic. So, we want to share what we’ve learnt with you.


In this guide, you’ll learn the basics of content marketing, how to create an effective content marketing strategy, and the tools you need to succeed.

We will cover:

What Is Content Marketing?

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a specific audience with the goal of driving profitable customer action. Content marketing is used to inform, educate, and engage an audience. It can be used to increase brand awareness, build relationships, and ultimately drive sales.

How to Create an Effective Content Marketing Strategy

1. Identify Your Target Audience: Before you can begin creating content, you need to understand who you’re creating it for. Ask yourself: Who is your ideal customer? What are their needs? What are their interests? What are their pain points? Answering these questions will help you create content that resonates with your target audience.

2. Set Goals: Once you know who you’re creating content for, you need to set goals. What do you hope to achieve with your content? Do you want to increase brand awareness? Generate leads? Drive sales? Setting clear and measurable goals will help you measure the success of your content marketing efforts.

3. Create a Content Calendar: Having a content calendar will help you stay organized and ensure consistency. It will also help you plan and create content in advance, so you don’t have to scramble at the last minute.

4. Create Engaging Content: Once you’ve identified your target audience, set goals, and created a content calendar, you can start creating content. Make sure it’s engaging, relevant, and valuable. It should also be optimized for search engines and social media.


5. Promote Your Content: After you’ve created content, it’s time to promote it. You can promote your content on social media, in email newsletters, and in ads. You can also use influencer marketing to reach a wider audience.

6. Analyze Results: It’s important to track and measure your content marketing efforts. Analyzing your results will help you understand what’s working and what’s not, so you can adjust your strategy accordingly.

Tools for Content Marketing

1. Content Management System (CMS): A content management system (CMS) is a software platform that makes it easy to create, manage, and publish content. Popular CMS options include WordPress, Drupal, and Joomla. We use WordPress.

2. Keyword Research Tools: Keyword research tools help you find the right keywords to optimize your content for search engines. Popular keyword research tools include Google Keyword Planner, SEMrush, and Moz Keyword Explorer. All of these have a limited free service to get you going and we use all three 🙂

3. Social Media Management Tools: Social media management tools make it easy to manage multiple social media accounts from one dashboard. Popular tools include Hootsuite, Buffer, and Sprout Social. We went along the Buffer route simply as it’s something we’ve been using for a few years.

4. Image Editing Tools: Image editing tools make it easy to create eye-catching images for your content. Popular tools include Canva, PicMonkey, and Adobe Photoshop/Express. We are all in on Adobe Creative Cloud products for all our editing, and more recently Express on mobile–which was used to create the vibrant thumbnail image for this post! 🙂


Content marketing is a powerful tool for any business. It can help you reach more customers, build relationships, and drive sales. By following the steps outlined in this guide and using the right tools, you can create an effective content marketing strategy that will help you reach your goals.

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